What is Magic Salt and what does it mean for you? Magic Salt is treated with magnesium using molasses as the binding agent. With Magic Salt it takes less salt per area to melt ice and snow and It will melt ice in negative temperatures and it will not damage concrete as quickly as regular rock salt. Also treated salt is safer on family pets and doesn’t harm plants and grasses near as quickly. This all put together means that this salt is more environmentally friendly.